In studies conducted at George Washington University, people who were most successful in weight loss were motivated by an "emotional trigger". It seems that when strong emotions such as shame, embarrassment, or fear were kindled in an individual, they were motivated to do the work and make that change. Events which cause these emotional triggers can be the key to staying committed to your goal rather than giving up in the middle. Weight loss does not have to come fast, in fact gradual weight loss is healthier and more easily maintained. Nor is everyone perfect. Everybody has those foods they love. So don't be too hard on yourself if you slip on occasion. Just focus and get back on track, strive for consistency.