July 26, 2014
Lipocerin bases their weight loss claims on a few key ingredients: hoodia gordonii, chromium, kola nut, guarana, grapefruit, Chinese ginseng, gymnema, chickweed, almost nut, and bladderwrack. Most of these are popular ingredients commonly used for different methods of weight loss such as appetite suppression, fat burn, and reduced blood sugar. They also advertise a 30 day money back guarantee minus shipping and handling costs.
Lipocerin bases a large amount on their use of more of certain ingredients than other popular diet supplements. Too bad they don’t provide a product label or complete list of ingredients, let alone actual amounts of each ingredient. Second, they market their product by saying they have “scientific evidence.” They site two scientific studies, the first conducted on Hoodia P57 and the second conducted on the effects of chromium picolinate. These are ingredients Lipocerin supposedly uses, not the entire Lipocerin formula. Moreover, the study conducted on hoodia used the real thing. Considering about 99% of the market’s hoodia is fake (because they sell a significant amount more hoodia than is actually harvested) and Lipocerin does not produce certification of their hoodia, that study doesn’t mean anything.
A group of scientists actually compiled a list of 10 double blind, randomized, placebo controlled studies conducted using chromium picolinate. They showed a statistically significant difference when compared to a placebo. However, the weight loss produced was about 2 pounds a week, nowhere near the “20 pounds in 30 days” promise. Most of the other ingredients they say they use have never actually been proven to do anything.
Possible Side-Effects and Warnings
Because they use a likely high level of stimulants, negative side effects for some users include anxiety, insomnia, jitteriness, and elevated heart beat. They provide a 30 day money back guarantee, which is their way of providing comfort and hoping that you will forget to return it before the 30 days is up. Finally, they provide a “free trial offer”, which is a common marketing trick. It just means they get to sign you up for a difficult to cancel autoship program you may or may not actually realize you are signing up for on a worthless product.
Overall Impression of Lipocerin:
Lipocerin uses the classic marketing tools of a worthless product. They promise a short and complicated money back guarantee, a “free trial offer” designed to rope you into an autoship program, faulty scientific studies, lofty and difficult to fulfill promises, and no actual list of ingredients. If you are looking for the diet pill that will help you to finally lose that final 5 or 20 pounds, Lipocerin is not the one.